Mr. Cooper Brand Reveal Introduction Video

Reveal video unveiling the new name and branding for Mr. Cooper (formerly Nationstar Mortgage).

Nationstar Mortgage is one of the largest mortgage companies in the USA who transitioned their entire company to the new and highly personable Mr Cooper brand. To celebrate the reveal of the new brand at their annual executive conference, Mr Cooper needed a well-orchestrated and highly entertaining internal brand launch for the company.

This 3D animation video was made for the brand launch event, revealing the new name to their crowd of over 400 leadership team members. Collaborating with the Mr Cooper executive team and our event production partners Dauntless Creative and Alford Media, we developed everything from event ideation and strategy to the entire program execution, staging, lighting and technical production. All of which was highlighted by the CEO keynote speech and this 3D animated reveal video, which included over 400 selfies we solicited from Mr Cooper team members. The result was transformative, inspirational and put the brand integration in motion.

2016

ART DIRECTION

Bill Callejas

Animation

Tom Theall

Sound

Dallas Audio Post